The Influence of Corporate Social Responsibility on Brand Loyalty Among FMCG Consumers in the Kathmandu Valley

Abstract

This research investigates the influence of corporate social responsibility (CSR) practices on brand loyalty among fast-moving consumer goods (FMCG) consumers in the Kathmandu Valley. The study explores how CSR initiatives undertaken by FMCG companies affect consumer perceptions and subsequent brand loyalty, contributing to the understanding of CSR's role in consumer decision-making in the Nepalese market context.

Adhikari, S., & Sapkota, A. (2024). The influence of corporate social responsibility on brand loyalty among FMCG consumers in the Kathmandu Valley.