Research and publications

Consumer behavior research in the Kathmandu Valley, co-authored with S. Adhikari: e-commerce repurchase intention modeled with PLS-SEM, and the effect of CSR on FMCG brand loyalty. Plus a Nepali dictionary of environmental terms (2017).

ORCID profile

  1. 2024 · Nepalese Journal of Insurance and Social Security, 7(1)

    Factors Affecting the Repurchase Intention in E-Commerce in Kathmandu Valley: Higher Order Structural Analysis Using PLS-SEM

    Sapkota, A., Adhikari, S.

    This study examines the factors affecting repurchase intention in e-commerce within the Kathmandu Valley using a higher-order structural analysis approach with Partial Least Squares Structural Equation Modeling (PLS-SEM). The research investigates how convenience, perceived value, and customer satisfaction function as mediators of repurchase intention. A quantitative survey of 273 respondents in the Kathmandu Valley was conducted, and the data were analyzed using PLS-SEM methodology to test the hypothesized relationships among the constructs.

    • E-Commerce
    • Repurchase Intention
    • PLS-SEM
    • Customer Satisfaction
    Read summary ResearchGate

  2. 2024 · Journal of Business and Social Sciences Research, 9(2)

    The Influence of Corporate Social Responsibility on Brand Loyalty Among FMCG Consumers in the Kathmandu Valley

    Adhikari, S., Sapkota, A.

    This research investigates the influence of corporate social responsibility (CSR) practices on brand loyalty among fast-moving consumer goods (FMCG) consumers in the Kathmandu Valley. The study explores how CSR initiatives undertaken by FMCG companies affect consumer perceptions and subsequent brand loyalty, contributing to the understanding of CSR's role in consumer decision-making in the Nepalese market context.

    • Corporate Social Responsibility
    • Brand Loyalty
    • FMCG
    • Consumer Behavior
    Read summary ResearchGate