Research & Publications
Peer-reviewed research in e-commerce, consumer behavior, and corporate social responsibility
Factors Affecting the Repurchase Intention in E-Commerce in Kathmandu Valley: Higher Order Structural Analysis Using PLS-SEM
Sapkota, A., & Adhikari, S. (2024)
Nepalese Journal of Insurance and Social Security, 7(1).
This study examines the factors affecting repurchase intention in e-commerce within the Kathmandu Valley using a higher-order structural analysis approach with Partial Least Squares Structural Equatio... Read more
E-CommerceRepurchase IntentionPLS-SEMCustomer SatisfactionPerceived ValueKathmandu Valley
The Influence of Corporate Social Responsibility on Brand Loyalty Among FMCG Consumers in the Kathmandu Valley
Adhikari, S., & Sapkota, A. (2024)
Research Publication.
This research investigates the influence of corporate social responsibility (CSR) practices on brand loyalty among fast-moving consumer goods (FMCG) consumers in the Kathmandu Valley. The study explor... Read more
Corporate Social ResponsibilityBrand LoyaltyFMCGConsumer BehaviorKathmandu Valley
ORCID: 0000-0003-2518-0442